A Decision, Not Just a Score
Every page gets keep, refresh, merge, or cut — never a vague "needs improvement" with no next step.
Content Audit
Find out which pages are actually working.
Every page on your site scored against what it should be doing versus what it actually does — outdated, thin, cannibalizing each other, or quietly high-performing — with a keep, refresh, merge, or cut decision on each.
Page-by-pageEvery URL scored individually, not a sampled summary that misses the outliers.
4 decisionsKeep, refresh, merge, or cut — a clear next step for every page, not just a diagnosis.
Cannibalization caughtPages quietly competing with each other for the same keyword get flagged and resolved.
Why it matters
Most sites that have published for a few years have a content problem they can't see from the inside: pages that were accurate when written and aren't now, near-duplicate posts competing with each other, and a handful of quietly excellent pages nobody has thought to update or promote. None of this shows up in a technical crawl, because the pages work fine — they're just not doing their job.
The fix isn't "write more." Often it's the opposite: consolidating three thin pages into one strong one outperforms adding a fourth. An audit is what tells you which situation you're actually in before you spend another quarter's budget on new content.
Old content actively hurts
Outdated facts and stale advice erode the trust signals search engines and readers both use to judge the whole site.
Cannibalization is invisible until measured
Two pages ranking for the same term split authority instead of adding it — a common, quietly damaging pattern.
Your best pages deserve attention too
An audit surfaces what's already working, so it gets reinforced instead of ignored in favor of new production.
[Why Choose Us]
Four reasons the output is a plan, not just a list of problems.
E-E-A-T Read In
Authorship, citations, and factual accuracy checked alongside performance — the signals core updates increasingly weight.
Cannibalization Actually Resolved
Competing pages don't just get flagged — the audit specifies which one wins and what happens to the other.
Feeds Straight Into Production
Findings hand off directly to our content or dev team, or to yours, without another translation step.
[What You’ll Get]
A full page-by-page read of your content, and a clear decision on each.
[ 01 ]
Full Page Inventory
Every indexable page catalogued with traffic, rankings, and age, so nothing gets judged out of context.
[ 02 ]
Accuracy & Freshness Check
Outdated facts, dead references, and stale advice flagged page by page, not sampled.
[ 03 ]
Cannibalization Report
Pages competing for the same keyword identified, with a clear call on which one should win.
[ 04 ]
E-E-A-T Scoring
Authorship, citations, and expertise signals assessed against what current core updates actually reward.
[ 05 ]
Intent Match Review
Whether each page still matches what people actually search for, not just what it was written to target originally.
[ 06 ]
Keep / Refresh / Merge / Cut Plan
A specific decision per page, not a general recommendation to "improve content quality."
[ 07 ]
Quick-Win Shortlist
The handful of pages where a small edit unlocks a disproportionate result, surfaced separately from the long tail.
[ 08 ]
Prioritized Rollout Order
Which fixes to make first, so effort goes where the traffic and revenue actually are.
[Our Process]
Two to three weeks from kickoff to a prioritized, page-by-page plan.
[ 01 ]
Inventory & Crawl
Every indexable page catalogued with current performance, age, and template.
Week 1 [ 02 ]
Page-by-Page Review
Accuracy, depth, intent match, and E-E-A-T signals scored individually.
Week 1-2 [ 03 ]
Cannibalization Pass
Competing pages identified and a winner assigned for each conflicting cluster.
Week 2 [ 04 ]
Decision & Prioritization
Every page assigned keep, refresh, merge, or cut, ranked by impact and effort.
Week 2-3 [ 05 ]
Handover Call
Walk through the findings and the quick-win shortlist before your team starts executing.
Week 3[Who Needs It]
For sites that have been publishing long enough to lose track of what's actually working.
Sites 3+ Years Old
Enough history that old content, dead pages, and cannibalization have had time to accumulate quietly.
Post-Migration Sites
Content that survived a platform move but was never re-evaluated for whether it still earns its place.
Traffic Plateaus
Teams that keep publishing but aren't seeing growth, often because old pages are dragging on the new ones.
Post-Acquisition Content
Sites that inherited a blog or resource section from an acquisition and need to know what's actually worth keeping.
Before a Redesign
Teams about to rebuild who don't want to migrate content nobody should have kept in the first place.
Multi-Author Blogs
Sites with years of contributors and no single owner tracking consistency or quality across posts.
[Pricing]
A fixed-scope audit priced on page count — the diagnostic work that only needs doing thoroughly once.
Up to 100 Pages
$700-1,200one-off audit
Smaller sites and focused sections like a single blog or resource hub.
- Full page-by-page inventory
- Cannibalization and E-E-A-T review
- Keep / refresh / merge / cut plan
100-500 Pages
$1,400-2,600one-off audit
Established sites with several years of publishing history.
- Everything in the smaller tier
- Cross-section cannibalization mapping
- Quick-win shortlist
- Handover call included
500+ Pages
Quotedscoped individually
Large sites audited by template and traffic tier rather than page by page.
- Template-based sampling strategy
- Site-wide pattern analysis
- Rollout plan by section
Exact pricing depends on CMS complexity and how many templates are in play — confirmed after a short scoping call.
Not sure how much of your content is actually working?
Send us your sitemap. We'll give you a rough read on how much of it looks like it's earning its place before you commit to a full audit.
Know what to keep, fix, or cut
One fixed-scope audit, with a decision on every page — not just a diagnosis.
[FAQ]
A technical audit checks whether pages can be crawled and rendered. A content audit assumes they can be, and asks whether what is on them deserves to rank — accuracy, depth, intent match, and whether it is even still relevant.
Sites up to a few hundred pages get a full page-by-page pass. Beyond that, we sample by template and traffic tier so the audit stays useful rather than becoming a spreadsheet nobody reads.
Rarely. Most pages get a keep, refresh, merge, or redirect decision. Outright deletion is for the small share that is genuinely worthless and not just underperforming.
Yes — keyword cannibalization is one of the most common findings, especially on sites that have published for years without a content plan governing new pages.
Yes: authorship, citations, factual accuracy, and whether the content demonstrates real expertise rather than just covering the topic. This matters more with every core update.
We can, through the Content Production service, or hand the audit to your team as a prioritized brief. The audit itself is scoped as diagnosis, not rewriting.
One to three weeks depending on site size — most mid-size sites land in the two-week range.
A spreadsheet with a decision per page (keep, refresh, merge, redirect, cut), plus a written summary of the patterns worth knowing before you look at individual rows.
Read access helps for publish dates and internal metadata, but is not required — the audit runs primarily from crawl data, Search Console, and the live pages themselves.
Yes, and it usually should. The audit tells you what to fix; Content Production or Full-Cycle SEO covers what to build next.